The past 12 months has been yet another impressive year for Salesforce. We saw them make headlines with their $6.5 Billion acquisition of MuleSoft, announce a partnership with Google, and make continuous improvements to their AI and Machine Learning Technology. We saw their stock increase as high as 57% in 2018, and CEO Marc Benioff made an appearance on 60 Minutes, later making headlines when he and his wife Lynne bought Time Magazine for $190 Million.
Certainly 2018 was another big year for Salesforce, but that leads us to question – what can we expect from Salesforce in 2019?
A few months ago, Salesforce announced an expansion to its Financial Services Cloud to help financial advisors build deeper relationships with clients and become more productive by automating relevant client information from existing IT systems. Starting with the Winter 2019 update, Financial Services Cloud will get a commercial banking app, action plans, surveys, and Einstein bot integration along with recommendation for next best actions. In the 2019 Spring update, we’ll then see even more Einstein Analytics services.
In addition to Financial Services Cloud, we’ll see a bunch of new features to Salesforce Health Cloud. Earlier this year Salesforce announced a Health Cloud for Payers; a solution designed specifically for the health insurance industry. Every payer, such as insurance carriers and health plan sponsors, will be able to use Health Cloud to get a complete view of their members and provide more personalized experiences, helping to improve member outcomes and contain medical costs.
Alongside this, Salesforce and Google continue to build a strong relationship – as we’ve already seen with an improved buying experience, better connected data, and an increase in productivity. Following on from this, Salesforce and Google will be launching a new integration between the Salesforce IoT and the Google Cloud Platform which will enable customers to collect data using Google Cloud, set up triggerable actions based on customer engagement and optimize the experience across devices. Google Cloud will be one of Salesforce’s first partners participating in a new portfolio of IoT apps on the recently announced Smarter AppExchange.
Salesforce’s partnership with Apple will also come into light in 2019; the rebuilt Salesforce Mobile App will be available in 2019, followed shortly by the first-ever Trailhead Mobile App.
There’s clearly a lot to be excited for in 2019, and I for one am excited to see what Salesforce continues to bring to the table. So, what are you most excited for?
