As the year comes to an end, I thought I would review the performance of Salesforce over 2018 and take a look at their potential going into 2019.
In a recent interview, Benioff has expressed that Salesforce has never been in a better position than what it is currently, “I don’t think the company’s ever been stronger or been in a better position, and the reason why is every company that we’re dealing with is going through a huge digital transformation and every digital transformation begins and ends with the customer,”. Clearly, from where he stands, 2018 has been an exceptional year, and it’s only going to continue to get better in the new year.
The future of Salesforce
Indeed, Salesforce are expecting the revenue from 2019 to be close to £13.2b, which would work out as a 26% growth year over year and will be a $760m increase on their targets from last year. Moving to 2020, Salesforce are then expecting to generate close to $16b in revenue, although being a staggering, it is not too dissimilar to their 2022 targets on $20b.
In order to fuel this growth successfully, Salesforce are continuously improving, with recent partnerships with the likes of Apple, as well as expanding with their current partners including Amazon, IBM and others. Such partnerships allow their customers to delve deeper into Salesforce.com with their partners data and capabilities, providing new and improved opportunities for further analysis. With this in mind, it’s not surprising that Salesforce is predicting a positive 2019, as they continue to expand their capabilities and offering.
To grow, Salesforce has also focused on acquiring technology companies that can easily be integrated with the CRM, such as MuleSoft, Datarama and Cloud Crazer – their most recent acquisition. Also, Salesforce has predicted that 90% of enterprises will use multiple cloud services and platforms and choosing to engage with these technologies early will undoubtedly give them a competitive edge in the future.
In summary, Salesforce in 2018 has been intense. The ecosystem has continued to grow and expand, and the company has kept us guessing as to what they will offer next. With their continued focus on being innovative and remaining on the cutting-edge, I don’t doube that Salesforce will have a stellar 2019…what do you think?