I have heard a number of people say, and have read a number of articles noting, that data is the new oil. That’s because, as the customer journey becomes increasingly complicated, potential customers are leaving behind trails of data that …
Insights & Industry News Articles.
Salesforce can’t seem to let a week go by without providing another improvement to their capabilities. Indeed, they announced this week that their 3.75 million users on their platform now have access to the most powerful lead generation tool available. …
Salesforce Einstein Analytics came into the Salesforce market during 2017, and since then the data tool has taken the Salesforce economy by storm with more and more companies currently implementing the tool to create insights into their business and data. …
Think back to where technology was 5 years ago compared to where we are today. Where do you think we’ll be 5 years from now? I believe the future holds some amazing changes which will change the way we interact …
Every business knows that their data and analytics capabilities are probably their best weapon in today’s digital world. Unfortunately, many haven’t been successful at implementing it. This failure has left a sour taste in many businesses mouths, and they are …