The ecosystem that is Salesforce will continue to expand when we look to the future, and its going to do so at even a faster pace than we are currently experiencing. This means a propelling demand for skilled professionals who understand the use and technical aspect of the ever-changing system.
However we’re seeing an emerging trend – as more and more people become aware – that these professionals with a deep technical grasp can pretty much have their own pickings over the company they’d like to work for, as they are aware their skill set is in very high demand.
People working on these markets are definitely aware of this, but 10 Advisors, a consultancy in Louiville Kentucky, put these suspicions in hard proof.
In a recent study they found that the Salesforce skills demand outpaces the number of available workers – a trend that will leave Salesforce customers calling for help both now and 3 – 5 years into the future.
After reviewing more than 100k data points on sources on different platforms as Glassdoor, Indeed, Linkedin, Salesforce AppExchange and Salesforce trailheads 10K Advisors found 4 key trends in its report for the near future of Salesforce.
1. The demand of Salesforce skills is very high.
With the digital revolution in mind, AI is making its way in in the everyday world. Salesforce will start to explore this world as well and this, in combination with Salesforce adding new plug ins to its product, has led 10K advisors to expect the very high demand in Salesforce to continue over the next several years.
2. Not enough women in Architect roles.
Women with Salesforce skills might do better than those in other professions.
According to 10K Advisors’ analysis of Linkedin profiles in the US – assuming we can further this to the EMEA region – the gender breakdown of a Salesforce Administrator position is on average 48% female and 52% male. Which is good! This is definitely not where the problem lays.
Unfortunately, Salesforce is not immune to the ‘not enough women in tech’ trend. Based on data from the department of Labor, only 35% of tech jobs are filled by women.
3. Bombarded with Salesforce Developer positions.
The low supply and high Salesforce skills demand among workers will be a challenge for Salesforce’s customers. In the US for example – again assuming we can see the same trend in the EMEA – the Salesforce Developer openings outpace the available talent 4 – 1.
That is bad, however it can get worse. There are 10 job listings for every Salesforce Architect on the market. This trend could potentially be a risk in the future for Salesforce, and demonstrates how there simply aren’t enough individuals in the ecosystem to fill demand.
4. Salesforce freelancers becoming a go-to resource
Another trend is that companies don’t necessarily have to turn to large consultancies to meet their Salesforce demand. The new school way of working is freelancing. This is becoming more and more of a trend in IT, and these freelancers have great skill sets and only charge half or two-thirds of what a consultancy would charge, 10K Advisors claims.
5. Working with Headhunters and Recruitment agencies
If these trends will grow in the near future, where will the companies that are not the Nikes, Coca Cola’s or Apples of this world find their talent?
This is where the modern day recruiter makes his entry. 10K Advisors reviewed the benefits of working with 3rd party agencies and ‘trusting’ them to find you the talent you need, especially in Salesforce where engaging talent is hard.
Recruiters don’t have the best name in the market anno 2018, so the challenge remains for companies to find that agency that differentiates themselves from the pack, and have to knowledge of the space you are hiring for.
As an experienced Salesforce recruiter on the Benelux market, I recognize these trends that 10K have managed to put into words. With a world that is going through a new industrial revolution and with all these new technologies popping up left and right, the gap between available resources and demand of skillset will definitely increase. Companies that depend on Salesforce need to find a solution for this phenomenon before the biggest company in the market space secure all talent. Working with skilled recruiters is one of the possible solutions, as is providing added value that no other company can give candidates in the market space.