Salesforce.com, the global leading superpower in CRM, has recently seen a swiftly growing base of clientele in Germany – with the likes of Deutsche Bahn, Siemens and Villeroy & Boch all getting onboard in recent months. As the growth strategies in Germany continue to develop, and as organisations seek a forward-thinking strategic partner to support their businesses innovative digital transformation projects, in Germany it’s currently all about Salesforce.
To match this demand, Salesforce has committed its physical presence with the grand opening of the new HQ in the fitting tech city of Munich in 2017. Salesforce have also displayed their development plans of the data centre by 100% in Germany over the next 12 fruitful months. The plans for this change are vital in supporting the huge growth of the company in Germany, so they are perfectly perched to support their ever-growing customer base for the future.
This growth and expansion by Salesforce have created an unprecedented demand for new jobs, new skills and a huge growth in employees numbers at predominately implementation partners. The number of new jobs created far outweigh the number of people in the marketplace who have solid Salesforce knowledge, creating a frantic hiring culture amongst partners and end users. This, accompanied with Head-hunters, still using outdated and ineffective ways of sourcing creates frustrations amongst candidates who are getting bombarded, and businesses being unhappy with the lack of talent coming in.
As Salesforce continues to grow, we must wonder if the number of skilled professionals will ever match up to the number of jobs that are being created. It has been predicted that the Salesforce ecosystem will create 3.3 million jobs globally by 2020, so how can we ensure that there are enough individuals to fill these positions? As the German market continues to grow, businesses are going to have to put a strong emphasis on sourcing the right talent and doing it quickly. An inability to do so now could lead to an even bigger skills gap in only a few years’ time and could leave a number of organisations struggling to carry out the business-critical Salesforce work that is so crucial to the success of their digital transformation programs.
I, for one, am really interested to see how the job market responds as the Salesforce ecosystem grows, and how businesses adapt their talent acquisition methods to ensure they are bringing in the right skills to serve their business needs.