This month, five British startups took part in the first Salesforce Accelerate workshop. Running over four months, the accelerate program was set up to assist startups as they move along the management lifecycle to general availability on Salesforce’s AppExchange. The five UK companies that will take part in the program are RELAYTO, Eposly, Asperato Singlify and Digital Fineprint.
The entire program will see 14 companies from across Europe and Israel receive tutelage and training to help grow their applications so they can be sold on the Salesforce AppExchange.
The chosen startups offer a diverse range of options for Salesforce’s customers, and will significantly expand their capabilities, with all 14 chosen startups developing applications in relation to the InsurTech and FinTech industries.
Personally, I think it’s great to see Salesforce putting their power behind business who might normally struggle to get their applications off the ground due to a lack of knowledge, resources or skills. The Salesforce ecosystem has grown to what it is today as a result of its ever-increasing offering, and this is in part down to AppExchange which enables customers to literally build the platform they need to make their business works.
Over 87% of Salesforce customers use AppExchange solutions to extend their success with their customers… that’s why we couldn’t be happier to welcome these 14 companies into the program
With such a focus on insurance and finance tech this time around, it will be interesting to see what the next round of participants looks like!