Salesforce have started 2019 off strong, having recently announced that it has acquired roundCorner. The first Salesforce Platinum App partner for the non-profit market, roundCorner is a specialist CRM solution for nonprofits and other impact sectors that is transforming the social impact sector.
Providing organisations with access to the best technology exclusively built for them, roundCorner acts as a platform to centralise fundraising and grant management for foundations and nonprofits with products such as NGO Connect, Advancement Connect and Foundation Connect.
Furthermore, in 2016, roundCorner joined Pledge 1% – a corporate philanthropy movement started by Salesforce, dedicated to making the community a key stakeholder in every business.
In light of Salesforces’ constant drive to support the social good sector, this acquisition shouldn’t really come as a surprise. Indeed, roundCorner technology will extend the power of Nonprofit Cloud, Education Cloud and Philanthropy Cloud as Salesforce.org continues to deliver solutions for fundraising, alumni and donor outreach.
As Rob Acker, CEO of Salesforce put it: “Through our technology, industry expertise and employee volunteerism, Salesforce.org is dedicated to empowering the social good sector. Together, Salesforce.org and roundCorner will further power our community of customers with solutions to advance their missions.”
Through this acquisition, Salesforce and roundCorner will form a unified system for connecting fundraising, advancement and engagement systems in order to accelerate customers’ impact in their communities.
The move comes off the back of a huge year for Salesforce, whose capabilities grew exponentially in 2018. And, as a non-profit and foundation specialist, the acquisition of roundCorner means that Salesforce is further cementing their status as more than just an automator for enterprise Sales and service processes, and it will definitely be interesting to see how they continue to expand the diversity of their platform offerings as the year progresses.