The Salesforce ecosystem is constantly changing and evolving, as Salesforce harness more and more innovative technologies to supercharge their capabilities. Last week it was announced they were making even more advances as they were award a patent to harness the power of blockchain to prevent spam or other unwanted emails from plaguing people’s inboxes.
The patent in question can be leveraged to check whether emails are changed or otherwise tampered with after being sent through a custom matching system. Providing enhanced efficiency and ability to filter spam than existing protocols, Salesforce are making their mark on the world of privacy and making themselves the front runners.
But how does this technology work? Essentially, when a user sends an email, a portion will be recorded onto a blockchain platform. When a second email server receives the message, it will compare a component to determine whether it matches the section recorded onto the blockchain. If the components match, the email will continue to the inbox, whereas if there is a discrepancy, the email will be marked as spam. As the patent documentation put it, this innovative system:
“can help ensure that messages and attachments to those messages have not been modified during transit over a network.”
Having worked in the Salesforce ecosystem for nearly two years, I have witnessed their use of increasingly innovative technologies in order to enhance their offering. Salesforce often make a point to be the first to use the likes of artificial intelligence, and their step into the world of Blockchain is setting yet another precedent that they want to be leading the charge on innovation.
What do you think will be their next step into the world of Blockchain and how do you think they will harness this technology further?