Salesforce Einstein Analytics came into the Salesforce market during 2017, and since then the data tool has taken the Salesforce economy by storm with more and more companies currently implementing the tool to create insights into their business and data.
But with the product being released a year ago, the question remains as to why Salesforce Einstein Analytics is such a crucial tool – why did it quickly become something that businesses were clamouring to implement? Logically speaking, we know that it’s near on impossible for anybody to spot every data correlation or explore ever trend manually, and Salesforce wanted to address this issue with their Einstein offering. With the launch of the product, which is powered by artificial intelligence, Salesforce is giving the chance to empower every single Sales representative, marketing professionals and customer service agents the insights they need to make every customer interaction a personal one, targeted and smarter without the need for complex algorithms.
By harnessing the power of AI, Salesforce has given companies the power to break down the difficulties of data exploration. With this increased accessibility, can now predict sales pipelines, predict when problems with customers are going to arise and keep all their customers happy with data driven decisions. Features include:
- Sales analytics allows sales representatives to manage their pipelines and predict Sales.
- Service analytics gives service agents representatives the ability to keep each customer satisfied.
- Marketing analytics brings data driven insights on engagement and marketing campaign performance
But it’s not just a standalone platform; with excellent integration tools built into Einstein Analytics – such as SAP HANA, LinkedIn, AWS and SAP SuccessFactors, – the tool is accessible for any business using other ERP or business systems! This accessibility will surely do wonders for user uptake and interest in the Analytics platform.
As the product becomes more and more popular we are seeing consultants, developer and architects taking more of an interest in building data driven AI insights into their everyday reports, and from a skill set prospective, is become one of the fastest growing skills in the eco systems. More and more companies are moving away from their standard reporting tools into AI creating digital businesses set for the future. From a talent perspective, I have certainly seen a massive increase of companies who are now looking for employees with the skills to harness the power of Salesforce Einstein. It seems that, every time Salesforce releases a new product, businesses are quick to jump on board and start implementing it into their strategy. Bearing this in mind, it isn’t surprising that the Salesforce ecosystem is predicted to create 3.3 million jobs by 2020.
What do you think will be the next big thing from Salesforce?