Salesforce can’t seem to let a week go by without providing another improvement to their capabilities. Indeed, they announced this week that their 3.75 million users on
their platform now have access to the most powerful lead generation tool available.
Sounds like a pretty bold claim, but they have harnessed the power of Fastbase – one of the fastest-growing software companies in the world in the field of web analytics and lead generation – to augment their already powerful offering. Fastbase analyses over 6 billion website visitors, from over 900,000 companies and top brands from around the world, to tell companies which businesses are searching Google for their products and services. An unparalleled lead generation service, their new venture with Salesforce will enable users to seamlessly integrate their lead generation activities with their existing Salesforce CRM.
As Rasmus Refer, CEO of Fastbase put it:
“With the new Salesforce API, we continue our mission of positioning Fastbase as the absolute strongest platform for finding new leads and identifying new target groups for every industry, anywhere in the world,”
At a time when the customer journey is becoming increasingly complex, and when potential customers are utilising multiple channels as they interact with a brand or business, the ability to identify and target these leads is absolutely paramount. The need to identify where customers are coming from, what marketing activities are working best, and what digital marketing activities should be explored is becoming an increasing priority for market departments and businesses as a whole, so Salesforce’s choice to integrate with Fastbase is definitely a clever one; businesses will now be able to not only generate powerful insights, but will also have instant answers on who the best customers are to create better decisions and maximize ROI.
As they continue to expand their capabilities and offering, it is hard to imagine how Salesforce could be dethroned as the leader in their market.