Salesforce has recently announced a new addition to its mobile portfolio in Mobile Publisher. This new tool allows companies to push apps to customers through the App store or Google play store, which has been a requirement by their customers.
This has been a key need from Salesforce, enforced by Salesforce’s Executive Vice President of Mobile, Leyla Seka. This exciting tool adds to the already advanced Lightning Platform Mobile to advance the development and execution of mobile apps. Seka has noticed the growing mobility trend and is eager in delivering a complete solution to support the enterprise.It is calculated that mobile usage in the US has risen to 3.3 hours per day, more than double than in 2012 at 1.6 hours per day.
Seka’s Five Challenges
- There is a shortage in current developers in many companies across the world and these businesses need to compete at a high level.
- Enterprises are much more connected currently compared to recent years. Application mobile platforms are now having to include third party data access.
- A customer focused experience is being demanded by clients now as well as consumers.
- Mobile apps change faster than enterprise applications.
- Many customers actually didn’t know where to start
What is the impact of Mobile Publisher?
To recap, Mobile Publisher now allows organisations to roll-out apps to its customers much quicker. A quote from Seka:
“Cornell University was emailed students for meal plans, communication and engagement. It has Salesforce admins build a Campus life App and deployed it to 22,000 users.”
They are looking to add Mobile Publisher to support Apple and Google stores to improve the life for devops rolling out applications to employees in a much more secure environment.