- Starting in early 2020, Salesforce Marketing Cloud will pilot Rebel’s integrated interactive capabilities, called Interactive Email, in Email Studio and Journey Builder.
- Einstein features include Einstein Content Selection which makes automatic recommendations for visual assets for emails based on customer preferences and behaviors.
- Einstein Copy Insights uses NLP to identify the optimal words for email subject lines, as well as text messages and social media copy,
- Einstein Messaging Insights notifies marketers of under or overperforming messages and makes recommendations for improvements.
The new features include Salesforce’s AI solution, Einstein and interactive email capabilities that could serve as an alternative solution to AMP for Email. The interactive capabilities will be integrated from the company’s acquisition of Rebel beginning early next year.
Einstein features include Einstein Content Selection which makes automatic recommendations for visual assets for emails based on customer preferences and behaviours.
Einstein Copy Insights uses NLP to identify the optimal words for email subject lines, as well as text messages and social media copy,
Einstein Messaging Insights notifies marketers of under or overperforming messages and makes recommendations for improvements.
