Artificial intelligence is taking the world by storm, with every industry looking into how they can implement this new technology and gain a competitive edge. And that’s no different in the world of sales, where 62% of high-performing sales teams believe that AI will have a role to play in guided selling capabilities.
It’s no surprise, then, that Salesforce has announced that Pardot is now being powered by Einstein AI and Lightning platforms.
Automation, integration, and speed are essential to business success in the fourth industrial revolution…we’re providing our customers with a comprehensive and unparalleled lead-to-cash platform.”
The Pardot improvements relate to campaign tracking, with Einstein Campaign Insights and Einstein Behaviour Scoring being used to produce subject line and content recommendations, and identify sales prospects likely to become paying customers respectively.
Harnessing this technology is yet another move by Salesforce to push their products to the forefront of the market, and to make them the provider of choice for end-to-end customer needs. What do you think we will see them use AI for next?