Yesterday, Oracle announced a series of updates to Oracle Eloqua. Intended to help marketers to communicate with their prospects and customers as easily and efficiently as possible, it now introduces new content creation, sales tools, and auditing capabilities.
Part of Oracle Marketing Cloud, Eloqua is a B2B marketing automation platform that helps marketing teams nurture prospects through email marketing and cross-channel marketing.
To help our customers meet these increasing expectations, we are focused on delivering innovations that bring efficiency and creativity to the way marketers work.
The new advancements enable users to:
- Quickly and efficiently create compelling and creative landing pages
- Enhance security, tracking and auditing
- Streamline and optimise the sales process
I, for one, am always intrigued to see how companies continue to update and innovate on their offering. In an age where digital and technology are constantly evolving, businesses need to remain on the cutting edge if they want to take control of their markets. I don’t think this will be the last update we see from Oracle Eloqua, but it will definitely be interesting to see where they take the platform next.