According to Salesforce CEO, Marc Benioff, today’s CEOs are investing unprecedented amounts on enterprise technology.
This is hardly surprising, considering the fact that technology is evolving at an ever-rapid rate, and that business success is now contingent upon keeping up with this evolving technological landscape.
This is a sentiment that was echoed by Marc Benioff:
“Probably the number one thing that those CEOs are spending on is their own digital transformations—they’re really trying to position their companies for the future.
Even with this drive towards digital transformation explaining the changes in spending behaviour, the levels at which CEOs are spending is entirely unprecedented, with Benioff himself saying that he has never seen CEOs spend so aggressively.
With this in mind, it will be interesting to see how technology companies evolve and differentiate themselves in order catch the attention of the CEOs who are seemingly more than willing put their hands in their proverbial wallets.
