In a bid to gain favour with existing and potential clients, HubSpot is expanding their horizons. With integrations with slack, machine learning and Goals reports being announced, they are on a drive to help businesses communicate more effectively.
Sales managers in the UK and US spend 60% of their time on administrative duties such as putting data into CRMs and scheduling meetings.
The adaptations are a direct response to requests from existing customers, claims HubSpot, which is sure to do wonders for their customer satisfaction ratings. Indeed, the new enterprise features have been introduced to put communication and reporting, analysis and other admin features in the centre of the platform.
HubSpot is positioning themselves as the go-to platform for fast-growing enterprises, with every new addition concentrating on how to improve efficiency and communication within an organisation that is set to expand in a short space of time. So, it will definitely be interesting to see whether this added functionality will be reflected in a growing client base from scale-up businesses.