With equality being a core value at Salesforce, it is no surprise that they lead the way when addressing diversity and equality issues. They endeavour to create a working culture that is reflected within the communities they serve, whether that be internal employees, customers or partners.
Reflecting this, nearly 50% of their employees are actively involved with one of their ethical programmes, which includes BOLDforce, Latinoforce, Asiapacforce (for ethnic communities), Outforce (LGBTQ community), Vetforce (Veteran community) and so on. Clearly, Salesforce encourages their employees to support a range of programmes, and in recent time have put a particular emphasis on individuals expanding their knowledge and participation in order to encourage diversity and acceptance.
One of their biggest moves in the realm of ethics is their appointment of Tony Prophet as Salesforce’s Chief Equality Officer. In 2016 Prophet maintained that
“Inequality, in all its forms — gender, LGBTQ, racial, or otherwise — is an issue that every company must address for their own benefit and to create a better world. We believe businesses need to focus on closing the Equality gap with the same energy put into creating new products and markets.”
It’s great to see that such a big powerhouse is putting their weight behind the issues of equality and diversity and shining a light on a subject that has permeated conversation for years. Hopefully, they will maintain their focus, and continue to push for equality both within Salesforce and beyond.