How is Salesforce empowering Non-profits to accelerate their impact?
Formally known as the Salesforce Foundation, Salesforce.org, the philanthropic arm of the organisation, provides non-profits and educational organisations with grants, technology and community engagement.
It’s based on the simple idea of leveraging their resources to improve communities throughout the world. Referred to as the 1-1-1 model, Salesforce’s focus on giving back to the community has resulted in them giving back more than £180 million in grants, 3.2 million hours of community service and supplied product donations for more than 37,000 non-profits across its global portfolio.
Salesforce says that anyone who wants to make an impact on the world should have access to the resources to do so, and regularly cites technology as one of the most powerful equalisers of our time. The access it provides to data, knowledge and connections enables anyone to be switched on from anywhere, at any time, and Salesforce are steadfastly focused on using their own technological power for good.
As Charlotte Finn, VP Global Strategic Relations put it:
Technology can do the most amazing things when used for social good, but it has to be applicable and appropriate for a non-profit to be able to use. What we’ve done is developed technology specific for those areas. So, we’ve taken fundraising technology, volunteer management technology, donation management technology and student management technology and really tailored them to our market. This approach has made a significant difference.
But it’s not just about how Salesforce themselves have the power to good; it’s also about how the Salesforce ecosystem is helping others to do good.
One example of an organisation that has benefited from Salesforce’s offering is The Challenge. As the leading charity for building a more integrated society and employs circa 500 staff, they have reached 158 people in 2009 and they continue to grow and now deliver programmes to over 40,000 people each year. How does Salesforce underpin their success? The platform has been used to help this business scale and innovate without being restricted by technical capability or system requirements.
One of the best things about Salesforce is its flexibility, which empowers our staff to make things happen and means I can get on with having ideas and finding better ways to do things. -Jon Yates (Co-Founder, The Challenge)
Add to this the fact that individuals within the ecosystem have taken the initiative and started running their own charity events; my colleague Chris Harvey recently attended a charity Strictly Come Dancing event for Sports Traider.
Personally, I feel lucky to be part of an ecosystem that puts such an emphasis on giving back and helping those. What other charitable initiatives have you seen born as a result of Salesforce?