How are we addressing the shortage of Salesforce skills?
Despite often having a robust strategy when implementing Salesforce, failing to attract the people with the right skills, may have a detrimental effect on a ROI and their ability to maximise the platforms full potential. That’s because, as businesses continue to innovate, digitise and transform their operations, the demand for talent has never been higher.
Indeed, the demand for Salesforce skills is increasing more quickly than ever before, indicating just how desperate businesses are to augment their organisations with new, innovative Salesforce talent. But, the pace of the digital revolution is now so extreme that it has inevitably made these skills an incredibly scarce resource, and this disparity between need and want has created an ever-widening skills gap that is halting digital innovation in its tracks.
So, what makes talent acquisition so difficult…
Well, just as with every other industry, the employment industry is also embarking on a digital transformation journey. This results in Salesforce professionals who are increasingly looking for work in different ways, as the move to digital changes societal norms, attitudes towards work and the way in which people are now managing their careers.
Couple this with the rise of platforms like LinkedIn, which have provided talent acquisition professionals with even more visibility of who is where and who is doing what. This gives us the capability to effortlessly identify appropriate talent – but has also resulted in both in-house and agency recruiters taking full advantage to the point that candidates are inundated with messages and have become desensitised to the generic approaches.
Now, the challenge is no longer about how to identify talent but about how to engage effectively. Agencies and in-house recruitment functions need to adapt to the changing world of talent acquisition, and to these new trends, if they want to recruit the people they need because talent now must be sourced differently if it’s going to be sourced at all.