Connecting Sales Process and Technology
Getting sales people – particularly those old-school ones – to use their CRM system has arguably been the number one problem that has challenged both the business owners and sales managers that I know. Sales people are typically very social, convivial and personable…and are oftentimes notorious for resisting technology. The older ones are set in their ways. They have their “process.” They don’t want to be micro-managed. My struggle, along with my clients, is to convince their teams that great technology certainly doesn’t make a great salesperson. But it can definitely make the greatest ones even better. And, as per usual, Salesforce are stepping up their game when it comes to introducing innovative and cutting-edge CRM capabilities. This time, with the announcement of Einstein Voice.
Co-founder and CTO of Salesforce, Parker Harris, Said “Einstein Voice will usher in a new era of conversational CRM, delivering new levels of productivity and redefining customer experiences with voice technology.”
The Impact of Einstein
Salesforce recently introduced a new wrinkle to its Einstein artificial intelligence system called Einstein Voice, which allows users to conversationally update tasks. Clearly, Salesforce and some of its peers such as Adobe, Oracle, and VMware
The tool intends to help salespeople do what they normally do without typing. The Einstein Voice mobile app will let a salesperson get advanced information about an upcoming meeting, log meeting notes, notify team members, create tasks and interact with data dashboards just by talking into his or her smartphone. Einstein isn’t just about the natural language interface for salespeople. The application will also be used to trigger workflows and create automated customer-facing communications using AI-based bots in the years to come.
Fifty percent of all searches will be voice searches by 2020, according to comScore
Salesforce gives the example: “Let’s say you have a productive meeting with a customer on the road and want to log your updates into Salesforce, but you have to run to another meeting. your Instead of sending a text or email to your team, or waiting to manually enter your activity notes when you get back to the office, you will be able to use Einstein Voice to verbally log the update through the Salesforce mobile app. Einstein Voice will intelligently find the relevant records and automatically updates fields with the latest information, creates follow-up tasks, and notifies teammates.”
How will you utilize Einstein Voice?
