Salesforce have yet again expanded their partnership with AWS, as both cloud giants come together and aim to help IT decision makers achieve their digital transformation goals easier.
The collaboration between the two revolves around a new product integration designed to simplify a secure way of syncing and sharing data across both platforms.
As the President and Chief Product officer of Salesforce puts it:
Salesforce’s growing strategic relationship with AWS is fuelled by a shared commitment to customer success.
The agreement allows joint customers to move data between the two services, as AWSPrivateLink will be integrated with Salesforce APIs. Through the use of private link-enabled Salesforce endpoints, companies will be able to take advantage of their customer-focused data and unravel more insight that they possibly could not have done before.
However this collaboration does not stop there, AWS will also be integrated with Salesforce Platform Events in 2019. As both firms work together to create a new solution designed to empower shared customers to easily subscribe and publish events. For example this new solution means, if a sales opportunity was created in Salesforce this would alert an action in AWS Lambda (or any other AWS product) with results being published back to Salesforce as Platform Events.
As Salesforce continue to provide innovative solutions, Amazon Connect will integrate with Salesforce Service Cloud as they aim to provide an easier solution to create Lightning-based, AI-fuelled, self-service voice experiences.
As Salesforce and AWS continue to deepen their relationships, both firms sole goal is to provide customers with an easy service through the integration of platforms, as vice president of AWS Compute Services puts it:
These new integrations will enable companies to leverage the full power of both platforms, driving innovation and building intelligent, connected customer experiences
This partnership and integration is ultimately aimed for customer success as both companies are driven to provide innovative solutions for joint platform users.