AR is a powerful tool and an entertainment channel that Apple wants to exploit. This is no surprise, considering how augmented reality is quickly becoming the go-to piece of tech for businesses.Reekita
Gala, a pioneer in the AR/VR marketing space believes that this is Apple’s way of becoming even more commerce-friendly;
The new iPhone’s features of Augmented Reality is surely a wake-up call for all app developers, marketers, entrepreneurs and technology leaders. It has opened the doors for a whole new world of possibilities beyond our imagination and those who want to survive in coming years.
Apple knows that it’s consumers are obsessed with having the latest technology in their palms, and it is a clever time to capitalise on the technology whilst other phone companies are still scratching their heads. Not only will it continue to differentiate their offering in the increasingly saturated market, but it will enable them to innovate and update quicker in order to meet their customer’s growing demands.
