“As we solve real world problems, new challenges arise, which inspires the development of new and better AI technology.
Fei-Fei Li – Chief Scientist of AI/ML, Google CloudI
If there was one thing no one could get enough of in 2018, it was Google Cloud Platform (GCP). The technology dominated the conversation towards the latter end of the year, and this certainly isn’t changing in 2019 but – as someone relatively new to the industry – I wanted to take a step back and examine why this technology has gotten so much attention as of late.
According to Wikipedia, Google Cloud Platform is: “A suite of cloud computing services that run on the same infrastructure that Google uses internally for its end-user products, such as Google Search and YouTube”. But, although thorough, that definition doesn’t answer why Google Cloud Platform is so popular…
So, why Google Cloud Platform?
- GCP offers various IaaS, PaaS and SaaS services.
- It has better prices compared to their competitors (in general, it tends to be 40-50% cheaper than AWS and Azure)
- It is one of the largest networks in the world.
- Data can be processed in less time.
- It’s an environmentally friendly option, with data centres using half the energy of a standard data centre.
So, clearly, it has its benefit. But does that mean it’s being used? The quick answer, after a bit of research, was – yes. Some of the world’s most prolific companies are harnessing GCP, including:
- Coca Cola
So, whilst Google’s main competitors tend to be Amazon Web Services (AWS) and Microsoft Azure – when referring to the public cloud – it seems that GCP technology is actually starting to win out. Indeed, with Google Cloud Platform skills being third on the list of the top 10 tech skills you need for 2019, the demand for professionals who can harness the power of GCP is clearly very much there – and will most likely grow as more and more businesses examine the possibilities that GCP can offer them.
I’m sure I need to do some more research on the matter, but it would be great to hear from some of my network; what you think about Google Cloud Platform – do you use it? If so, what are the benefits that you’ve found? And if not, why not?